Google My Business Profile Guide For Medical Spa Business

Imagine a new client searching for a “medical spa near me” on Google. They first see a list of local businesses with photos, reviews, and contact details. If your med spa isn’t on that list, you’re missing out on clients—and revenue. That’s where Google My Business (GMB) comes in.

GMB is a free tool that helps your med spa appear in local search results, Google Maps, and the “Local Pack” (the top 3 businesses Google shows for local searches). Medical Spas rely heavily on local clients; a well-optimized GMB profile can mean more bookings, better visibility, and a more substantial reputation.

In order to make your Google My Business page stand out and continuously draw in customers, follow this advice to put it up, optimize it, and keep it updated. Together, let’s get started and make your profile stand out! Prepared? Come on, let’s start!

What is Google My Business Profile, and why is it crucial for medical spas?

Google Business Profile is a free business listing tool that allows you to add your company’s images, location, services and goods, hours, reviews, and any other pertinent data. Think of it as your med spa’s online shop.

However, your company must have a physical location (like a restaurant) and offer services in person in order to obtain an account.

You may improve your company’s visibility and raise the likelihood that it will show up in Google Maps, Google Search, and other Google services by creating a profile.

You stand up when someone searches for procedures like “Botox near me” or “laser hair removal,” thanks to your GMB profile.

The significance of GMB for medical spas

72% of consumers who search locally go to a company that is within five miles.
Businesses with complete GMB profiles get 7x more clicks than those without.
Clients trust businesses with high ratings and recent reviews.

Reasons to have a Google Business profile

If this isn’t convincing enough, here are a few more reasons why a Google Business profile should be a priority in your digital marketing:

Get more bookings: The number one reason a Google business profile is great is because it will help you get bookings directly from search.
Increased visibility on Google Search: When prospective customers use search terms related to the services on your GB profile to look for med spa services, your med spa shows up in the Google search results.
Appear in Google Maps: Potential customers can easily find your med spa’s location, get directions, and even view it on Street View. 86% of your potential customers use Google Maps to find local businesses.
Boosts local SEO: When a customer searches for, e.g., ‘Botox New Jersey’ and you are located there, your Google Business listing is more likely to appear among top local business results.
Credibility and trust: Google Business profiles also allow existing clients to leave you online reviews, which helps potential customers build trust with your med spa before contacting you.
Promoting your services and offers: You can share high-quality images, videos, offers and special deals directly on the search engine result page. Put extra effort into those photos because they’ll get you 35% more clicks to the med spa website.
Free organic search engine results: A Google Business profile also helps you rank in organic search engine results for free. Compared to Google Ads, you must pay to appear for specific keywords on Google.

Step-by-Step Guide: Setting Up and Verifying Your GMB Profile

Step 1: Create Your Account

Visit google.com/business and click “Manage Now.” Sign in with your spa’s Google account or create one.

Step 2: Unlock Your Business Potential: Claim and Verify Today!

It’s crucial to confirm whether a business already exists with the same name and address before claiming it. If you already have a business profile for a previous company at the same address, I recommend making a change to close it.

Go to Google Maps, type in the name of your company, and click “Claim this Business” to claim it if you are fully set up and do not already have a GMB profile.

Click the “Add your business to Google” text to create a new profile.

Depending on your location, you have a few alternatives if you want to validate your Google Business Profile. A postcard, video recording, email, or phone or text (SMS) may be your option.

There are various ways to verify a Google My Business account:

Phone or SMS: Google will send a verification code to your number either by SMS or via Phone Call.
Email: Instructions and a verification number to validate your business will be sent to you via email.
Video Recording: You can film a video showcasing your company’s specifics and submit it for validation.
Postcard: A postcard with a verification number will be mailed by Google to the address you supply.
Instant Verification: In certain situations, Google might provide immediate confirmation if the information about your company matches what is already on file.

Google Business Profile Verification Methods

Verification Method	Availability & Notes	Steps to Verify	Additional Notes
Instant Verification	Rarely available; depends on how much Google already knows about your business (NAP info, user submissions, etc.).	No specific steps, as this happens automatically if eligible.	Uncommon and mostly available for well-established businesses.
Video Verification	Most common method in 2024, especially for new profiles or businesses with address changes.	1. Sign in to Google Business Profile. 2. Choose the location to verify. 3. Click Verify now. 4. Select Start. 5. Submit a verification video.	Requirements: – Show current location (street, building signage, nearby businesses). – Show business equipment (furniture, POS system, storage, etc.). – Prove management (business license, storage area, etc.). Tip: Avoid capturing faces or sensitive documents.
Postcard Verification	❌ No longer available in 2025.	Previously required requesting a postcard from Google.	Used to be a common verification method but has been discontinued.
Phone Call Verification	Available for older, unclaimed business profiles.	1. Sign in to Google Business Profile. 2. Choose the location to verify. 3. Click Verify now. 4. Select Call.	The verification call will be made to your business phone number (if eligible).
Email Verification	Usually available alongside phone verification for unclaimed but active listings.	1. Sign in to Google Business Profile. 2. Choose the location to verify. 3. Click Verify now. 4. Select Email. 5. Enter the email address.	The verification email will be sent to your registered business email (if eligible).

Step 3: Include Precise Information

Every point needs to be included in this moment. Every business must begin by stating its official name.

Business Name:

Use your official name (e.g., “Glow Medical Spa,” not “Best Spa in Chicago”).

Location:

Despite being optional, this is strongly advised for SEO.
It’s crucial to utilize the same address everywhere, even if your firm also has a website or social media accounts.
Google won’t think twice about punishing you if they find any discrepancies in this area.
Provide your exact address if you serv clients at your spa rather than your house.

Step 4: Compose an Eye-Catching Description

Within 750 characters, your profile description should highlight spa offerings, expertise, and special benefits. Please provide your precise address if you host clients at your spa rather than your house! We are eager to come see you and take advantage of your wonderful services!

Step 5: Upload Photos

Types of Photos to Use: Outside (your building is recognizable to clients)
Treatment rooms (exhibit ambience and cleanliness)
Before and after photos (with permission from the client)
Employee photographs (help your team trust you)
Seven hundred twenty pixels by 720 pixels or more is the ideal size.

Step 6: Set Hours and Add Booking Links

Add your spa’s hours, including holidays. Link to your online booking system (e.g., Jane App, Fresha) under “Appointment URL.”

Step 7: Write a Description For Google My Business

Use the business description field to provide useful information on services and products offered, as well as the mission and history of your business.

You should be upfront and honest about the information provided, focusing on content that’s relevant and useful to your customers to understand your business. Content that’s irrelevant to your business or has no clear association with it isn’t allowed.

Step 8: Give Your Business Details

This part must contain your website address and phone number, among other necessary contact details.

Companies without their own website can benefit from the platform’s free platform development.

Excellent work! Your Google My Business profile has been created.

Enhancing Your GMB Profile to Get the Most Visibility

1. Choose the Right Categories

A med spa obtains maximum value from its Google My Business web presence through careful selection of business categories.

The search engine uses defined categories to find suitable matches for your spa service.

2. Use Keywords Naturally

Use search terms that customers use, such as “Botox in London” or “med spa near me,” in the posts.

3. Include Attributes

Features draw attention to facilities or services:

Accepts insurance
Free consultations
Wheelchair-accessible

4. Post Regularly

Share updates, promotions, or events regularly via Google My Business posts.

5. Use High-Quality Photos and Videos

Using high quality photos and videos serves as an essential factor for boosting a med spa’s GMB listing because it enhances both visibility and helps grab potential clients’ attention. The visual presentation of chemical peel treatments in content attracts new leads because it clearly displays what services a facility provides. The implementation of automated visual posting helps the spa market itself in a more efficient manner without compromising visual appeal for diverse audiences.

Maximizing Your Med Spa’s Success with Google My Business

The establishment of Google My Business services helps your med spa attract current clients while increasing visibility in the market. Google My Business operates as an important business tool that develops stronger customer interactions.

Through your Google My Business page, you establish an online reception space where new prospects discover your business and existing clients maintain their visit rate.

The exceptional aspect of posting on Google My Business consists of jointly sharing appealing discount offers with team event preparation material for major events and time-sensitive promotions targeting seasonal offers. The practice of notifying your patrons develops existing client knowledge while transforming occasional viewers into long-lasting regulars.

And don’t sleep on reviews! Your active listening skills become evident through positive feedback followed by constructive comments for each review you receive. Emitting quick responses expressing gratitude followed by personalized messages helps build trusting connections, which leads to client perception of respect.

Positive reviews you post in your deals and promotions need special attention because potential customers will easily detect these features. Continuous group backing aligns perfectly with how your brand behaves through dedicated cheerleader support.

By using content updates alongside community engagement and personal touch, the network will become enthusiastic about participating in and scheduling upcoming appointments. Your ability to establish genuine relationships with website visitors already exists within you. Let your positive energy shine!

(P.S. The secret is consistency! Your med spa becomes more memorable to customers through dedicating basic time and effort to it.

Google My Business Can Help You To Improve Local SEO

By connecting Google My Business Profile with med spa’s website improves local SEO performance. This link will help nearby clients find the med spa more easily through better local search rankings. By using specific location-based keywords allows potential customers to discover relevant services effortlessly. Additionally, research-based content will showcase effective practices for enhancing the spa’s online presence.

Connecting Google My Business With Your Website

A Med Spa’s website must be linked to Google My Business. Because of this integration, local clients may quickly locate the med spa when conducting pertinent searches because search engines can reliably link the company profile to location-specific services. Med spas can facilitate appointment scheduling and increase credibility on digital platforms by integrating the GMB link into their website and vice versa.

Enhanced local visibility through accurate information association.
Improved user experience, leading to higher appointment bookings.
Strengthened online credibility through integrated platforms.

Utilizing Local Keywords to Enhance Discoverability

A med spa requires the implementation of local keywords to achieve success in its target region. Med spas reach their target audience when they use search terms such as “botox in [your city]” together with “laser hair removal near me” both on their website and their Google My Business page. The strategic keyword selection enables the spa to climb local search engine rankings while proving itself reliable for potential customers looking for practical options throughout the area. Such a strategy results in a major augmentation of the spa’s ability to connect with its community while boosting its operational visibility.

The Best Ways to Maintain Your Google Business Profile for Your Medical Spa

Keep Control and Ownership

Your Google Business Profile (GBP) is one of the most crucial online resources for your med spa. For potential clients, it makes appointment booking, review reading, and service discovery easier. Your spa, not a third-party agency, should own and run the profile in order to keep control over your brand and online presence.

Some marketing firms create and retain ownership of GBP accounts, making business owners reliant on their services. To avoid this, ensure your spa sets up and owns the profile, then grant access to employees or marketers as needed. If you require setup assistance, many digital marketing professionals offer step-by-step guidance via video consultations.

Update Your GBP Profile Frequently

Old data within Google’s platform can guide potential clients astray because Google updates its platform regularly. _reviews of GBP must happen at least once per quarter_. Your GBP needs regular assessment to preserve the accurate reporting of business hours, contact details, service descriptions and pricing information. A quick update system protects customers from missed appointments and prevents their frustration. Users have the option to make profile suggestions through the Google platform. Regular checks of changes will help prevent misleading information from appearing in your Google Business Profile.

Remove Duplicate Listings

Multiple Google Business Profiles for med spas often occur from previous marketing, address changes, and accidental listing. Having duplicate profiles can create confusion for potential clients and negatively impact your rankings in search results. If your spa has multiple listings, merge them to simplify your digital footprint. The search giant offers step-by-step instructions for businesses in this scenario on merging profiles.

Monitor Client Engagement Metrics

Your Google My Business Profile has a Performance tab where you can track key engagement metrics such as:

Profile Views: See how many people are discovering your spa.
Website Clicks: Track how many visitors navigate from your profile to your website.
Appointment Requests & Calls: Measure client interactions driven by your listing.
Direction Requests: Understand where potential clients are coming from.

By analyzing this data regularly, you can optimize your profile and marketing strategy to attract more clients.

Keep Your Profile Engaging

Your med spa’s GBP is more than a business listing — it’s a marketing tool. Populate your profile with high-quality photographs of your facility, as well as before-and-after photos (using client permission) and enticing descriptions of your treatments. Posting frequent updates, promotions or testimonials from clients to your page can draw attention to your business and get people talking.

Closing Remarks

The Google My Business profile attracts potential customers from the local area to your med spa. Regularly maintain accurate information while providing weekly post updates and make it a habit to respond to all reviews with even basic acknowledgment interactions. Consistent maintenance of your Google My Business profile allows trust growth while helping your business dominate without additional work.

Checklist for Ongoing GMB Success:

Post weekly updates (offers, events, news).
Respond to reviews within 24 hours.
Update photos seasonally (e.g., holiday decor in December).

Ready to get started? Log in to GMB today and take control of your spa’s online presence!

And if you need expert guidance,our specialized local SEO services can help your med spa stand out. To begin, get in touch with the Med Spa SEO Agency.